Survey results from ov er 3000 business, professional and
nonprofit organization websites are in and have been analyzed
- sites seeking information on how organizations use their
websites to distribute information, make sales, and handle
customer service. The results showed… |
A thriving business environment but one where customers
and their customer service issues are ignored or viewers
were horrified at the ads on free hosted sites and ran away
to a competitor, no answers to their questions or delays
that cost sales/ bookings!.
|
| Here
are just some of the findings |
- About 20% of the websites had a form customers could
fill out for assistance. Each one was completed some
worked some didn't those that did actually work were
asked for help, and only one tenth response was received.
Some of these were only automated email responses which
indicated that "I would be receiving a detailed
response shortly but NONE ever arrived!.
- 10% of the websites visited offered no means to connect
with the business owner by email. Email is the most
significant Internet tool; yet 10% of the studied websites
were not using it to assist their customers and their
business.
- The sites selling products overwhelmingly offered
a straight up or down decision on whether to purchase
what they were selling. In other words, these sites
and their owners made no attempt to deal with undecided
prospects who might need customer service. "Buy
and go away or just go away," was what these websites
seemed to say.
- Half had you frustrated and getting lost trying to
find the information that was being seeked.
- Many took too long to open or didn't open at all!
- The image that many of the sites portrayed looked
unprofessional or trustworthy
- Colours were often conflicting and uninviting.
|
| What's Going
On Here? |
The Internet has grown, but millions of people still believe
all you have to do is post a website, sit back, do nothing
and count the money. Others still believe that mass email
(despite the mammoth problems email is currently undergoing
from viruses, spam blockers etc) is the lazy man's way to
profit, even though a substantial amount of email sent is
never received. |
Either way you look at it the results show
that millions of people are running their online businesses
completely passively. They're willing to do virtually nothing
to earn customers or success, and that includes foregoing
almost all online customer support.
|
| This
approach, of course, is the prescription for total failure. |
If you're ready to start running a successful business or
organization online with including customer support (yes
you will have to email or phone your customers!) then what
you need to do so is available right now through the well-known
online company Scarborough Web Design Ltd.
Since 1994*, this commendable company has been assisting
businesses and organizations worldwide profit from online
success, giving them the advantage of working online effectively.
They provide the skills and tools to design, implement current
technology & advice you need to work online to help
your viewers become customers. |
|
Search engine ranking means success for your website. Scarborough
Web Design Ltd Search Engine Development team specializes
in increasing the traffic to your website using SEO tools,
content rich information and vibrant visual appealing images.
|
With careful research and close consultation with you our
clients we optimize your website around popular search terms
that relate to your business. |
Search engines know that good links or true links can not
be "faked" while other sites try to spam and manipulate
their page ranking process, while link popularity is essential
to your website success because major crawler based search
engines use link analyses to calculate their ranking algorithms. |
The more meaningful and relevant links your site has, the
higher your search engine rankings will be. So it's not
hundreds of links but rather related topic links
that gain high page ranking success.
|
| Page ranking |
Page ranking is on a scale of 0 to 10, with 10 being the
highest ranking possible. Rank 10 sites are few and far
between of course because nobody has a perfect site, same
goes for a page ranking of 9. 8 & 7 are very good &
contain original relevant content to the topic with lots
of good inbound links. Unfortunately most web sites on the
net don't even have a page rank!
|
| Speed |
We live in a fast paced world where people want things instantly
and your website is no different! If your pages load slowly
you will loose viewers, lost viewers mean lost potential
customers and your website just became a yearly expense.
Part of our SEO program is to check the download sizes pages
and images are all optimized.
|
| Market |
We analyse your market so that we can target direct to them.
There is no benefit to you if your traffic is coming from
someone who is look for hiring a car and they are looking
on your home handyman services! Now if you site was a touring
site or holiday accommodations site that is a different
matter! The key is to know your market and build your site
to their (your viewer) preferences.
|
| Focus |
Make it simple; focus on one product or one service per
page keeping your focus on the goal of selling. If you have
many products and you don't want a shop then sub domains
may be your answer. Our design team will advise & guide
you so that your business benefits.
|
| Credibility |
You can have the most promising website but it can't sell
for you without the aid of credibility. Giving as much information
about the product or service you are selling as possible
is an excellent way of doing this, it provides a "knowledge
security" which in turn ensures credibility.
|
| Navigation |
Navigation is a must for both search engines and users of
your website, by having it clear and easy you will not frustrate
your viewers, include a site map and you have the search
engines happy! Our design team creates and checks your navigation
system.
|
| Uniform |
Your site will look professional if you keep it all consistent.
Colours, layout and menu need to be uniform throughout.
This is why we design your site with a template, to ensure
all aspects of your site are professional & consistent.
|
| Opportunity |
Give your customer every opportunity you can provide for
contact, make it easy, tell them what you want them to do,
provide multiple ways for them to purchase your goods! Opportunity
doesn't end there, content in your pages provide keywords
for search engines - people search the internet so our design
team maximize this area to your advantage giving the search
engines plenty to offer for surfers.
|
| Content
|
Your content is what is going to sell your products or services,
ask yourself some simple questions; does it express to your
customers what your product or service is all about? Is
it compelling?
Search engines love content and so do people! It is the
opportunity to include as many search terms in your content.
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| |
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- Search Engine Optimization
- Award winning professional Website Designs
- Unique custom business logo designs
- 24hr eCommerce shopping carts
- Website Redevelopment
- Website Maintenance
- Website Hosting
- Domain name registration
- Graphic / Print Design
- CDROM Development
- Desktop Publishing
- Link Development
- Online Business Consultancy
- Website marketing
- Website promotion plans
- Email Letterheads
- Website Reciprocal Links
- Web site development consultancy
- Stationary
- Letter heads
- Business card design
- Donation voucher certificates
- Gift vouchers
- Cards
- Advertising
- Brochures
|
| Notes: *Formally traded
as Site Dezigns and Viking Computers |
