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Scarborough Web Design has helped us from the start to create our holiday cottage rental website, www.countrycottageholiday.com
The costs are very reasonable and Sue is always very helpful and prompt at answering our questions and dealing with our never ending requests. Happy to recommend her professional services.
Country Cottage Holiday
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| SEO Business Pack the business package deal website optimisation to promote your website encouraging top rankings & search engine placements. |
SEO which means search engine optimisation is required so that your website is processed, organised and formatted so that it can reach the maximum audience and to produce maximum results for your search terms as it possibly can.
Without good organic search engine optimisation, your business' website is doomed to hang around on the lower levels of Google, far beyond where regular searchers will bother looking. That's why it is vital to incorporate search engine optimisation into your web pages to improve search engine rankings. |
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Business SEO Package deal
To order your SEO Business pack simply click the paypal button to the right and you will be taken to paypal's secure website.
Once we have received payment we will be in contact with you to discuss your search engine optimisation for your website. |
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The business search engine optimisation pack INCLUDES the standard search engine optimisation pack - the details of what this includes can be read on the standard seo pack page and ALSO INCLUDES the following... |
Stage three: |
On page SEO; correct order and use of tags these include heading tags, alt tags, title tags etc these must be in order and should always be used in the correct format for all text on page and for every image on your site.
Your site should be keyword rich and descriptive to aid overall site optimisation and enable the user to find the correct information they are seeking, they should be able to do this quickly as you have around 30 seconds before they head of to your competitors!
This on page seo process is
drafted into a plan, then we go through the process of implementing it in the correct time frame stipulated by Google. Many of the factors to be consider here, include the keywords that you want to rank for, which long tail keyword phrases you should choose and how to incorporate them naturally into your website content to acquire better search engine rankings
We then look at your landing page (for many this is the home page)
the content is important for your website, we make sure that your content is search engine optimised SEO content writing is an area that requires a little creativity, too many keywords and Google will get suspicious and possibly suspend your site's rankings, while too few and you will end up on page 50 of the search engine results! So the balance is a very creative one and takes a little time to test it and fine tune it.
Of course what we want is to have return visitors so by
providing information for your viewers that is useful and of high quality is a perfect way to get them to return to your site even book marking it.
So in a nut shell so to speak well written SEO content will attract search engines, increase your site's ranking and boost traffic, your visitors as a bonus will stay on your site longer, the longer they stay the higher the chances are that they will buy or use your services. |
Stage four: |
Article Writing; this is the best way to present information to your targeted audience, by using articles we increase the SEO of your site and you get back links to your website using anchored text, perfect!
Our article writers can provide you with articles of various length, they are optimised with your keywords and full of useful information that will provide a good source of information for your visitors. It doesn't matter what type of business your website is, you can benefit from quality SEO and content writing.
Why?
Because these articles add value to your website, is an excellent way to boost your back links, increase SEO and drive traffic to your site. Not to mention it creates a trusted knowledge with your readers you appear trusted and knowledgeable!
Article marketing can be used in your own Squidoo lens (or other social networks) or combine several articles into a report that you can give away as a free gift for signing up for your newsletters. Because articles are longer than blog posts, they offer more information and are often book marked or passed on to friends and colleagues which is why we include back links, anchored text in them which will attract more visitors to your site. This package includes 2 articles x 2 months written and submitted. |
Stage five: |
Blog Writing, most business website's don't use blog writing's valuable technique despite the fact that blogging is one of the best ways to get a Page One ranking on Google! With regularly updated content, your site will be ranked higher and pages indexed much faster. People love blog's, as well, for the vast amount of information that is offered regularly.
So why is that?
Because it takes time to write blog posts particularly if they have been done correctly because they need to be search engine optimised.
Here are a few more perks to having a business blog:
- Informative content that your visitors want to read & subscribe to your RSS feed
- Keep clients and interested parties up to date on specials new services & products
- Offer discounts to loyal readers
- Increase brand awareness
- Build back links to your website
- Offer valuable information that will keep readers coming back for more
- A steady stream of traffic
- Sales growth (Increased profits)
We create 2 weekly posts for 8 weeks, all you need to do is post them on your blog or if we have set up your blogger we will post them for you. |
Stage six: |
Press Release Writing & Distribution, the press is a hungry market, it is always looking for new things to report on, so we feed them with what they want, informative content that has your keywords & back links.
Every business has news of some sort that can be announced to the public via press release distributions, it can be about things like; you have just hired a new member of the team, redesigned your website or released a new product or service, letting the media know about it is what a press release is all about and how you get more traffic to your website.
Press releases are written to provide information that media web sites will want to report. Your website will receive a boost in SEO from submitting the news, including links, to a huge number of press release directories sites, you will also get back links from any major site that chooses to report on your story. There's no limit to the number of sites that can pick up your news release, so if it is well written and sounds good, it could easily travel the world!
If you're looking for publicity, then press releases are ideal. With quality press releases, you can build back links and also begin to create brand recognition. Whether you have a brand new product, expanded your business or have just added to your client portfolio, press releases can be excellent content that drives traffic and recognition to your business. This package includes 2 press releases written and submitted.
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The optional stage seven: |
PPC Search Engine Marketing, there are many aspects to PPC search engine marketing, choosing the right keywords is just the beginning, you need to select keywords that won't cost you a fortune, but bring in results. Many business owners trying to manage their own PPC campaigns have difficulties because they select keywords that attract a lot of clicks costing them money with low conversion. This can happen for a many reasons, the main ones include having the ads placed on websites that have nothing to do with your business, which confuses people, and generalised text that doesn't weed out those who might not be interested in your product or services.
The actual text of the ads also makes a huge difference in where your ads appear, who clicks on them etc. Ideally, you want your PPC advertisements to appear on key worded searches and web sites where people are already searching for what you're selling. When they read your advert, it shouldn't confuse them, but it should point them to your website!
If you've been hesitating until now because you aren't sure how to make it work, we can get you up and running on what may well be one of the most effective marketing methods online. We'll watch your investment and tweak it as necessary to ensure the best results possible.
Not everyone has a PPC budget available which is why we offer this as an extra optional stage that is priced separately |
To purchase PPC only
click the paypal button -> |
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To purchase PPC & business seo pack
click the paypal button -> |
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Web 2.0 and Social Media Traffic |
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